Rafael Nadal for Tommy Hilfiger Underwear

American fashion designer Tommy Hilfiger is really trying to re-energize his brand by carefully selecting models who have a global appeal. In selecting an ambassador for his male underwear line, he tapped male model Rafael Nadal (who happens to also be a successful tennis player) for a two-year contract. Nice selection I must say ... hmmm.

I am loving the NEW Tommy Hilfiger. His brand appeal has changed dramatically over the last two decades and his marketing strategy has been unfairly scrutinized. The ownership of his brand has changed hands a few times although he has continually remained the head designer of the brand.

He has bounced back from allegations of racism and has survived the hip-hop community turning their backs to his brand. Now, in 2016, he is making some successful strides in putting his label back on the radar and is taking his brand into a new direction that encompasses a diverse world while still giving a nod to urban appeal based on a trendy all-American style foundation.

You are just too cool, Mr. Tommy Hilfiger and I say, "Do YOU, boo! And just shake them haters off!"




~Fashion set designed by Diva Shyne~




~Fashion set designed by Diva Shyne~